JEEYOUNG MIN
NearBiew App (Paused)
Led the team and designed a two-sided app to discover local beauty deals nearby.
ROLE
Lead UX/UI Designer
TIMELINE
6 months
TEAM
1 UX/UI Designer, 1 Jr. Developer
PLATFORM
iOS Mobile App
Problem
Consumer
Local beauty customers couldn’t:
- Find nearby store sales
- Access a trusted community for beauty store reviews
- Compare local deals in one place
Retailer
Independent beauty stores lacked:
- Digital visibility
- Easy tools to promote local discounts
- Cost-effective ways to drive foot traffic
Bridging Offline Beauty Retail with Online Discovery
NearBiew connects:
Consumers
discover nearby beauty deals
Retailers
promote local offers and brands
My Role
I led:
- UX strategy, end-to-end design, and visual branding
- Monetization flows: ads, tiered subscriptions
- Design system and UI consistency
I managed:
- MVP Scope and feature prioritization
- Collaboration with a UX/UI designer
- UX–dev handoff with a junior developer
Process
1
Research & Benchmarking
Studied competitors (Yelp, Google Maps, DoorDash) for dual user insights and UX patterns
2
Sitemaps & Flows
Defined app structure, feature hierarchy, and seamless discovery paths.
3
Prototypes
Created low/high-fidelity wireframes and interactive prototypes
4
Visual Design & Branding
Designed UI screens, brand identity, and motion graphics to ensure trust and consistency
5
Handoff & Collaboration
Provided specs and assets for developer implementation of MVP
MVP Solution
CONSUMER SIDE
Discover Nearby Beauty Store
Find local beauty supply stores based on location and relevance.
View Local Discounts
Browse current in-store deals and promotions in one place.
Trusted Review Community
Read beauty-specific reviews from a focused, reliable community.
Point Program
Earn and redeem points to encourage repeat visits and loyalty.
RETAILER SIDE
Store Management
Create and manage store profiles, reviews, and basic information.
Offer Deals & Sponsored Ads
Retailers can upload and customize promotions without staff support.
Store Visit Tracking
Track in-store visits and visitor behavior by digitizing offline data.
Monetization
Built revenue streams with subscription plans and sponsored ads.
Motion Storytelling
Created a motion video to recruit retailers and ensure consumers have rich, valuable content at launch.
Branding
LOGO
ICON BADGE (LIQUID GLASS)
COLOR
Theme Colors
Primary
Secondary
Promotion
Theme Colors Scale
Messaging
Success
Error
TYPOGRAPHY
Why the Project Was Paused
MVP timeline expanded
Initial 3-month MVP grew to ~12 months due to added features and scope complexity
AI Market shift
Rapid advancement of AI-driven discovery tools reduced the long-term standalone value of the app concept
Strategic pause
The project was paused before launch to reassess feasibility and market relevance
Reflection
Early in the project, I prioritized visual polish over implementation speed. This experience taught me when to intentionally simplify visuals, focus on core functionality, and ship an MVP on time to validate the product.
Next Project
Internal Influencer Marketing Tool
View All Projects
Get In Touch
minneymin333@gmail.com
Connect
© 2026 Jeeyoung Min. All rights reserved.
NearBiew App (Paused)
Led the team and designed a two-sided app to discover local beauty deals nearby.
ROLE
Lead UX/UI Designer
TIMELINE
6 months
TEAM
1 UX/UI Designer, 1 Jr. Developer
PLATFORM
iOS Mobile App
Problem
Consumer
Local beauty customers couldn’t:
- Find nearby store sales
- Access a trusted community for beauty store reviews
- Compare local deals in one place
Retailer
Independent beauty stores lacked:
- Digital visibility
- Easy tools to promote local discounts
- Cost-effective ways to drive foot traffic
Bridging Offline Beauty Retail with Online Discovery
NearBiew connects:
Consumers
discover nearby beauty deals
Retailers
promote local offers and brands
My Role
I led:
- UX strategy, end-to-end design, and visual branding
- Monetization flows: ads, tiered subscriptions
- Design system and UI consistency
I managed:
- MVP Scope and feature prioritization
- Collaboration with a UX/UI designer
- UX–dev handoff with a junior developer
Process
1
Research & Benchmarking
Studied competitors (Yelp, Google Maps, DoorDash) for dual user insights and UX patterns
2
Sitemaps & Flows
Defined app structure, feature hierarchy, and seamless discovery paths.
3
Prototypes
Created low/high-fidelity wireframes and interactive prototypes
4
Visual Design & Branding
Designed UI screens, brand identity, and motion graphics to ensure trust and consistency
5
Handoff & Collaboration
Provided specs and assets for developer implementation of MVP
MVP Solution
CONSUMER SIDE
Discover Nearby Beauty Store
Find local beauty supply stores based on location and relevance.
View Local Discounts
Browse current in-store deals and promotions in one place.
Trusted Review Community
Read beauty-specific reviews from a focused, reliable community.
Point Program
Earn and redeem points to encourage repeat visits and loyalty.
RETAILER SIDE
Store Management
Create and manage store profiles, reviews, and basic information.
Offer Deals & Sponsored Ads
Retailers can upload and customize promotions without staff support.
Store Visit Tracking
Track in-store visits and visitor behavior by digitizing offline data.
Monetization
Built revenue streams with subscription plans and sponsored ads.
Motion Storytelling
Created a motion video to recruit retailers and ensure consumers have rich, valuable content at launch.
Branding
LOGO
ICON BADGE (LIQUID GLASS)
COLOR
Theme Colors
Primary
Secondary
Promotion
Theme Colors Scale
Messaging
Success
Error
TYPOGRAPHY
Why the Project Was Paused
MVP timeline expanded
Initial 3-month MVP grew to ~12 months due to added features and scope complexity
AI Market shift
Rapid advancement of AI-driven discovery tools reduced the long-term standalone value of the app concept
Strategic pause
The project was paused before launch to reassess feasibility and market relevance
Reflection
Early in the project, I prioritized visual polish over implementation speed. This experience taught me when to intentionally simplify visuals, focus on core functionality, and ship an MVP on time to validate the product.
Previous Project
DTC Website Redesign
Next Project
Internal Influencer Marketing Tool
View All Projects
Get In Touch
minneymin333@gmail.com
Connect
© 2026 Jeeyoung Min. All rights reserved.
NearBiew App (Paused)
Led the team and designed a two-sided app to discover local beauty deals nearby.
ROLE
Lead UX/UI Designer
TIMELINE
6 months
TEAM
1 UX/UI Designer, 1 Jr. Developer
PLATFORM
iOS Mobile App
Problem
Consumer
Local beauty customers couldn’t:
- Find nearby store sales
- Access a trusted community for beauty store reviews
- Compare local deals in one place
Retailer
Independent beauty stores lacked:
- Digital visibility
- Easy tools to promote local discounts
- Cost-effective ways to drive foot traffic
Bridging Offline Beauty Retail with Online Discovery
NearBiew connects:
Consumers
discover nearby beauty deals
Retailers
promote local offers and brands
My Role
I led:
- UX strategy, end-to-end design, and visual branding
- Monetization flows: ads, tiered subscriptions
- Design system and UI consistency
I managed:
- MVP Scope and feature prioritization
- Collaboration with a UX/UI designer
- UX–dev handoff with a junior developer
Process
1
Research & Benchmarking
Studied competitors (Yelp, Google Maps, DoorDash) for dual user insights and UX patterns
2
Sitemaps & Flows
Defined app structure, feature hierarchy, and seamless discovery paths.
3
Prototypes
Created low/high-fidelity wireframes and interactive prototypes
4
Visual Design & Branding
Designed UI screens, brand identity, and motion graphics to ensure trust and consistency
5
Handoff & Collaboration
Provided specs and assets for developer implementation of MVP
MVP Solution
CONSUMER SIDE
Discover Nearby Beauty Store
Find local beauty supply stores based on location and relevance.
View Local Discounts
Browse current in-store deals and promotions in one place.
Trusted Review Community
Read beauty-specific reviews from a focused, reliable community.
Point Program
Earn and redeem points to encourage repeat visits and loyalty.
RETAILER SIDE
Store Management
Create and manage store profiles, reviews, and basic information.
Offer Deals & Sponsored Ads
Retailers can upload and customize promotions without staff support.
Store Visit Tracking
Track in-store visits and visitor behavior by digitizing offline data.
Monetization
Built revenue streams with subscription plans and sponsored ads.
Motion Storytelling
Created a motion video to recruit retailers and ensure consumers have rich, valuable content at launch.
Branding
LOGO
ICON BADGE (LIQUID GLASS)
COLOR
Theme Colors
Primary
Secondary
Promotion
Messaging
Success
Error
Theme Colors Scale
TYPOGRAPHY
Why the Project Was Paused
MVP timeline expanded
Initial 3-month MVP grew to ~12 months due to added features and scope complexity
AI Market shift
Rapid advancement of AI-driven discovery tools reduced the long-term standalone value of the app concept
Strategic pause
The project was paused before launch to reassess feasibility and market relevance
Reflection
Early in the project, I prioritized visual polish over implementation speed. This experience taught me when to intentionally simplify visuals, focus on core functionality, and ship an MVP on time to validate the product.
Previous Project
DTC Website Redesign
Next Project
Internal Influencer Marketing Tool
View All Projects
Get In Touch
minneymin333@gmail.com
Connect
© 2026 Jeeyoung Min. All rights reserved.