JEEYOUNG MIN
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DTC Website Redesign
Led the rebrand and end-to-end redesign of a Shopify DTC experience to drive conversion.
ROLE
Lead UX/UI Designer
TIMELINE
6 months
TEAM
Design team of 2
PLATFORM
Shopify
Problem
Hard-to-Maintain Sites, Poor Customer Discovery
5 separate brand websites were difficult for a small marketing team to maintain and offered a fragmented customer experience. Limited site structure and features made the brands hard to discover, reduced engagement, and prevented customers from understanding or exploring the full product ecosystem.
Solution
View Live Site
Centralized Platform
One Centralized Website
Integrated all brands into one centralized website, making updates and promotions manageable for a small marketing team.
REDESIGNED
Process
1
Research & Benchmarking
Reviewed old sites and leading beauty websites to identify best practices for structure, navigation, and engagement.
2
Information Architecture & Sitemaps
Consolidated sitemaps to unify 5 brands and optimize content hierarchy
3
Ideation & Wireframes
Developed low-fidelity wireframes for navigation, discovery, and product flows.
4
Visual Design & Rebranding
Designed mood boards, typography, and color systems; created the new parent brand logo and brand guidelines.
5
High-Fidelity Prototypes & Implementation
Refined solutions based on feedback until workflows were finalized
Rebranding
Impact & Results
~50%
marketing team efficiency
Time spent updating promotions across 5 sites dropped from ~10 hrs/week to ~5 hrs/week.
102%
returning customers
Year-over-year repeat buyers doubled, supported by the introduction of a loyalty program.
27%
increase in site engagement
Year-over-year total visits increased, driven by consolidated navigation and improved discovery.
104%
increase in total orders
Year-over-year order volume more than doubled post-launch, driven by UX improvements and marketing campaigns.
Reflection
This project taught me how to design scalable multi-brand experiences and improve efficiency for small teams. Next time, I’d integrate user testing and analytics earlier to further optimize the customer journey.
Next Project
NearBiew App (Paused)
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Get In Touch
minneymin333@gmail.com
Connect
© 2026 Jeeyoung Min. All rights reserved.
View Live Site
DTC Website Redesign
Led the rebrand and end-to-end redesign of a Shopify DTC experience to drive conversion.
ROLE
Lead UX/UI Designer
TIMELINE
6 months
TEAM
Design team of 2
PLATFORM
Shopify
Problem
Hard-to-Maintain Sites, Poor Customer Discovery
5 separate brand websites were difficult for a small marketing team to maintain and offered a fragmented customer experience. Limited site structure and features made the brands hard to discover, reduced engagement, and prevented customers from understanding or exploring the full product ecosystem.
Solution
View Live Site
Centralized Platform
One Centralized Website
Integrated all brands into one centralized website, making updates and promotions manageable for a small marketing team.
REDESIGNED
Process
1
Research & Benchmarking
Reviewed old sites and leading beauty websites to identify best practices for structure, navigation, and engagement.
2
Information Architecture & Sitemaps
Consolidated sitemaps to unify 5 brands and optimize content hierarchy
3
Ideation & Wireframes
Developed low-fidelity wireframes for navigation, discovery, and product flows.
4
Visual Design & Rebranding
Designed mood boards, typography, and color systems; created the new parent brand logo and brand guidelines.
5
High-Fidelity Prototypes & Implementation
Refined solutions based on feedback until workflows were finalized
Rebranding
Impact & Results
~50%
marketing team efficiency
Time spent updating promotions across 5 sites dropped from ~10 hrs/week to ~5 hrs/week.
102%
returning customers
Year-over-year repeat buyers doubled, supported by the introduction of a loyalty program.
27%
increase in site engagement
Year-over-year total visits increased, driven by consolidated navigation and improved discovery.
104%
increase in total orders
Year-over-year order volume more than doubled post-launch, driven by UX improvements and marketing campaigns.
Reflection
This project taught me how to design scalable multi-brand experiences and improve efficiency for small teams. Next time, I’d integrate user testing and analytics earlier to further optimize the customer journey.
Previous Project
Shopify POS Migration
Next Project
NearBiew App (Paused)
View All Projects
Get In Touch
minneymin333@gmail.com
Connect
© 2026 Jeeyoung Min. All rights reserved.
View Live Site
DTC Website Redesign
Led the rebrand and end-to-end redesign of a Shopify DTC experience to drive conversion.
ROLE
Lead UX/UI Designer
TIMELINE
6 months
TEAM
Design team of 2
PLATFORM
Shopify
Problem
Hard-to-Maintain Sites, Poor Customer Discovery
5 separate brand websites were difficult for a small marketing team to maintain and offered a fragmented customer experience. Limited site structure and features made the brands hard to discover, reduced engagement, and prevented customers from understanding or exploring the full product ecosystem.
Solution
View Live Site
Centralized Platform
One Centralized Website
Integrated all brands into one centralized website, making updates and promotions manageable for a small marketing team.
CURRENT
REDESIGNED
Process
1
Research & Benchmarking
Reviewed old sites and leading beauty websites to identify best practices for structure, navigation, and engagement.
2
Information Architecture & Sitemaps
Consolidated sitemaps to unify 5 brands and optimize content hierarchy
3
Ideation & Wireframes
Developed low-fidelity wireframes for navigation, discovery, and product flows.
4
Visual Design & Rebranding
Designed mood boards, typography, and color systems; created the new parent brand logo and brand guidelines.
5
High-Fidelity Prototypes & Implementation
Refined solutions based on feedback until workflows were finalized
Rebranding
Impact & Results
~50%
marketing team efficiency
Time spent updating promotions across 5 sites dropped from ~10 hrs/week to ~5 hrs/week.
102%
returning customers
Year-over-year repeat buyers doubled, supported by the introduction of a loyalty program.
27%
increase in site engagement
Year-over-year, users engaged in longer, more meaningful sessions per visit.
104%
increase in total orders
Year-over-year order volume more than doubled post-launch, driven by UX improvements and marketing campaigns.
Reflection
This project taught me how to design scalable multi-brand experiences and improve efficiency for small teams. Next time, I’d integrate user testing and analytics earlier to further optimize the customer journey.
Previous Project
Shopify POS Migration
Next Project
NearBiew App (Paused)
View All Projects
Get In Touch
minneymin333@gmail.com
Connect
© 2026 Jeeyoung Min. All rights reserved.