JEEYOUNG MIN
View Live Site
B2B Website for Retail Customers
Designed a Shopify B2B platform that streamlines ordering and communicates business brand story.
ROLE
Sole UX/UI Designer
TIMELINE
2.5 months
PLATFORM
Shopify
Problem
The business needed a scalable B2B website that could:
- Establish retailer trust through clear company and product information
- Restrict wholesale pricing and ordering to approved retail customers
- Enable retail customers to place orders online
However, I initially lacked deep familiarity with retail customer workflows and pain points.
Process
1
Research & Understanding Users
Researched retail users via tutorials on sourcing products, identified common pain points, and interviewed our CEO and Sales Manager.
2
Low-Fidelity Planning
Created simple low-fidelity layouts to define content structure and hierarchy
3
Theme Selection
Evaluated Shopify themes and selected the closest match to the low-fidelity layout to accelerate development
4
Design + Implementation in Parallel
Designed and implemented in Shopify, adding custom code and iterating rapidly.
Solution
View Live Site
Trust Storytelling
Trust Storytelling
Homepage designed to build retailer trust through clear company info and brand messaging.
Desktop
HOME PAGE
Results (Year-over-Year)
432%
online revenue growth
Activated a new digital sales channel by enabling direct B2B online ordering (previously $0 online sales).
125%
online traffic growth
Driven by clearer navigation and discoverability
82%
repeat purchase rate
Supported by a smoother, trust-building ordering experience.
100%
wholesale pricing control
Restricted pricing visibility to approved retailers, protecting B2B margins.
Reflection
This project taught me how to design and ship under real-world constraints by balancing speed, functionality, and visual quality. Designing directly within Shopify reinforced the importance of aligning UX decisions with implementation feasibility to drive measurable business outcomes.
Next Project
Shopify POS Migration
View All Projects
Get In Touch
minneymin333@gmail.com
Connect
© 2026 Jeeyoung Min. All rights reserved.
View Live Site
B2B Website for Retail Customers
Designed a Shopify B2B platform that streamlines ordering and communicates business brand story.
ROLE
Sole UX/UI Designer
TIMELINE
2.5 months
PLATFORM
Shopify
Problem
The business needed a scalable B2B website that could:
- Establish retailer trust through clear company and product information
- Restrict wholesale pricing and ordering to approved retail customers
- Enable retail customers to place orders online
However, I initially lacked deep familiarity with retail customer workflows and pain points.
Process
1
Research & Understanding Users
Researched retail users via tutorials on sourcing products, identified common pain points, and interviewed our CEO and Sales Manager.
2
Low-Fidelity Planning
Created simple low-fidelity layouts to define content structure and hierarchy
3
Theme Selection
Evaluated Shopify themes and selected the closest match to the low-fidelity layout to accelerate development
4
Design + Implementation in Parallel
Designed and implemented in Shopify, adding custom code and iterating rapidly.
Solution
View Live Site
Trust Storytelling
Trust Storytelling
Homepage designed to build retailer trust through clear company info and brand messaging.
HOME PAGE
Results (Year-over-Year)
432%
online revenue growth
Activated a new digital sales channel by enabling direct B2B online ordering (previously $0 online sales).
125%
online traffic growth
Driven by clearer navigation and discoverability
82%
repeat purchase rate
Supported by a smoother, trust-building ordering experience.
100%
wholesale pricing control
Restricted pricing visibility to approved retailers, protecting B2B margins.
Reflection
This project taught me how to design and ship under real-world constraints by balancing speed, functionality, and visual quality. Designing directly within Shopify reinforced the importance of aligning UX decisions with implementation feasibility to drive measurable business outcomes.
Previous Project
B2B Order App for Retail Customers
Next Project
Shopify POS Migration
View All Projects
Get In Touch
minneymin333@gmail.com
Connect
© 2026 Jeeyoung Min. All rights reserved.
View Live Site
B2B Website for Retail Customers
Designed a Shopify B2B platform that streamlines ordering and communicates business brand story.
ROLE
Sole UX/UI Designer
TIMELINE
2.5 months
PLATFORM
Shopify
Problem
The business needed a scalable B2B website that could:
- Establish retailer trust through clear company and product information
- Restrict wholesale pricing and ordering to approved retail customers
- Enable retail customers to place orders online
However, I initially lacked deep familiarity with retail customer workflows and pain points.
Process
1
Research & Understanding Users
Researched retail users via tutorials on sourcing products, identified common pain points, and interviewed our CEO and Sales Manager.
2
Low-Fidelity Planning
Created simple low-fidelity layouts to define content structure and hierarchy
3
Theme Selection
Evaluated Shopify themes and selected the closest match to the low-fidelity layout to accelerate development
4
Design + Implementation in Parallel
Designed and implemented in Shopify, adding custom code and iterating rapidly.
Solution
View Live Site
Trust Storytelling
Trust Storytelling
Homepage designed to build retailer trust through clear company info and brand messaging.
HOME PAGE
Results (Year-over-Year)
432%
online revenue growth
Activated a new digital sales channel by enabling direct B2B online ordering (previously $0 online sales).
125%
online traffic growth
Driven by clearer navigation and discoverability
82%
repeat purchase rate
Supported by a smoother, trust-building ordering experience.
100%
wholesale pricing control
Restricted pricing visibility to approved retailers, protecting B2B margins.
Reflection
This project taught me how to design and ship under real-world constraints by balancing speed, functionality, and visual quality. Designing directly within Shopify reinforced the importance of aligning UX decisions with implementation feasibility to drive measurable business outcomes.
Previous Project
B2B Order App for Retail Customers
Next Project
Shopify POS Migration
View All Projects
Get In Touch
minneymin333@gmail.com
Connect
© 2026 Jeeyoung Min. All rights reserved.